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Why Should You Buy Lauzon Hardwood Flooring?

Jul 8

You may be wondering, what is Lauzon hardwood flooring? Is it worth installing in my home? What are the benefits of this flooring? Well, you have come to the right place. I will be explaining everything you need to know about Lauzon hardwood flooring to give you a better sense of what it is and to better help you decide whether or not to install it into your home.

What is Lauzon Hardwood Flooring?

Lauzon hardwood flooring is a Canadian-made family business born in 1985. The company is the top leader in supplying customers with premium hardwood flooring and known for being a greener brand as well. Lauzon hardwood flooring is one of the finer, high-end types of flooring, as it is resilient and naturally comfortable. In addition, Lauzon hardwood flooring is an environmentally friendly type of hardwood flooring. As a hardwood flooring enterprise, employees had to learn to incorporate reasonable and sustainable stewardship practices through recycling and reusing. As they say, “Green isn’t just a color at Lauzon, it’s part of our value system.


The company also offers a variety of both solid and engineered hardwood so the customer can customize the width and even thickness to their likings.


Lauzon hardwood flooring is also known for its special patented finish which other floorings do not offer. Lauzon hardwood flooring has two popular unique features: There is the Titanium Finish and the Pure Genius feature.


Titanium Finish




Dynamic Flex


The Titanium Finish is known for its dynamic flex ability to absorb heavy impact without cracking and it provides great protection against any scuffing and chipping. Cracks in hardwood flooring finishes tend to allow water to leak in which could cause major stains, however, the technology within the Titanium finish protects the floor from that. Other finishes, such as the standard aluminide oxide finishes, do not offer that same guaranteed protection as the Titanium finish.


Timeless Look


Unlike other finishes that tend to show signs of wear over time, the Titanium finish is made with superior anti-wear properties. This helps your floors age nicely while maintaining a beautiful luster for years to come. Heavy foot traffic can cause a floor to appear less beautiful, but the Titanium finish protects the floor from looking worn and used.


Guaranteed Durability


When installing hardwood flooring, guaranteed durability is an important feature. When you make the investment, you want to know that your floor will not weaken or become damaged with heavy foot traffic. That is exactly what the Titanium Finish can guarantee. Lauzon offers a warranty of up to 35 years to guarantee that what you chose continues to look as good as you expect.


Sunshield Technology


Sunlight and even artificial light can cause floors to yellow over time. During the manufacturing process of Lauzon hardwood flooring, Sunshield protection is applied to both the wood and to the Titanium finish. This exclusive Sunshield technology will protect your floor from any yellowing damage caused by both natural and artificial light, and it will minimize the harmful effects of the sun.


Beautifully Clear


The Titanium finish is also known for being crystal clear, enhancing the natural shine of the wood and adding to the beauty of your home. Other standard finishes consist of aluminum oxide which can develop a more dull appearance, however, the Titanium finish offers enhanced luster and a beautifully clear and clean look.


Antimicrobial Treatment


The Titanium finish uses an advanced antimicrobial treatment. This treatment is used to help prevent the growth of bacteria and fungi. Limiting the growth of bacteria and fungi helps keep your home healthier and your family and pets safer.


Air Purification with Pure Genius


As great as the Titanium finish already sounds, it gets even better when paired with the advanced air-purifying feature of Pure Genius. Pure genius (which will be discussed in further detail below) is the light-activated air-purifier feature made of titanium dioxide, cleansing the air in your home to create a healthier living environment.




In conclusion, the Titanium finish is one of the best anti-scratch hardwood flooring options available on the market and it is the only finish that uses titanium oxide rather than aluminum oxide. Although it can be expensive costing around at about $6 per square foot, the Titanium finish gives your floor a beautiful look and it proves to be a great investment adding value to your home.


Pure Genius


Did you know that we take around 20,000 breaths a day and that the air we breathe indoors is five to ten times more polluted than the air we breathe outside? Yes, you read that. The air inside is more polluted than the air outside! You may be thinking to yourself how unhealthy that sounds, well, the Pure Genius feature is the best solution to this problem.


What is Pure Genius?


Pure Genius is a light-activated, air-purifying built-in feature made of titanium dioxide which is included in Lauzon’s Titanium floor finish.


How does it work?


The air purifying agent is activated from both natural or artificial light which then activates the titanium oxide of Pure Genius setting the feature in motion.


Triggered by air circulation


Air circulation is simply the only contributing factor for the toxic contaminants in the air to come in contact with the active Pure Genius nanoparticles. Even just a fan in the room is enough to trigger the air cleansing feature.


Filters Air


Pure Genius contains active nanoparticles that are used to help filter the air providing a cleaner, healthier air quality. The nanoparticles in Pure Genius decompose toxic contaminants in the environment and convert them into harmless water and carbon dioxide molecules making the air you breathe in your home healthier.


Benefits of Pure Genius

  • It is the only air purifying hardwood in the world!

  • Makes the air in your home up to 85% purer.

  • The air becomes cleaner and healthier, reducing symptoms of allergies and asthma.

  • Reduces stubborn odors including cooking, smoke, and pet odor.

  • Decomposes up to 99.6% of bacteria, viruses, and mold.

  • Cleanses the air and creates a better, healthier living environment in your home.




As you can see, the features and technology of Pure Genius are pretty amazing. While it takes six months for the feature to be fully activated, once it is ready, it lasts forever. The quality that sets the Pure Genius feature apart from other flooring options, is the benefit it affords your home by purifying the air. No other company offers this exclusive feature. If you are looking to install hardwood flooring in Vancouver I hope you consider Lauzon hardwood flooring and all it has to offer to the value of your home and your quality of life.


We at Canadian Home Style offer the best hardwood floor installers in Vancouver at the most affordable prices! Click here to contact us and learn more.


Visit our North Vancouver flooring showroom today to see our full display of Lauzon flooring.


Canadian Home Style - Vancouver Flooring